Free Water! Free Promotion! Free Appreciation!

Rainwater harvesting is a growing phenomenon in the carwash industry. And it makes good business sense.

Google "rainwater harvesting" and you see extensive methodology of how to tap into Mother Nature's free water supply, from the very simple to the complex. Again, it all makes perfect sense!

As a PR opportunity, I wrote about it years ago, in anticipation of governmental scrutiny of carwash operations. Collecting rainwater from rooftops and using it to supplement reclaim systems... or merely using it for landscape maintenance. And, placing signage conspicuously around the carwash in a attempt to show your good citizenship. That was way before the "green" thing, but the spirit still worked by self-identifying the carwash as a good neighbor steward of the environment. Okay, it was a bit self-serving, but some operators who creatively raised that awareness also favorably sensitized many municipalities in advance of water restrictions.

Now that we find ourselves fashionably in the "world of green", more deliberate initiatives are taking place. And the public is listening... and watching.

My question:

WHO is doing WHAT, and WHERE?

What carwashes have found innovative ways to harvest & apply rainwater harvesting?

The WHY should be obvious.

Stand up and be counted... and maybe your story will motivate others to jump on board. And by doing so, our entire industry will be positioned to avert any harsh and costly water restrictions.

Just a thought...

-Steve
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Steve Okun
S.M.OKUN & ASSOCIATES

Hello... Anyone Out There???

The conversation under "You Snooze... You Lose" in the detail area of this website was intended to spark interest in a timely opportunity for carwash operators of ALL TYPES to capitalize on FREE PR... and harnessing a powerful tool called "WORD-OF-MOUTH ADVERTISING"

Is anyone doing anything? Who sees the opportunity and is taking action to seize the promotional advantages... while also being a good citizen of the community?

Hello? Hello!!!

I am! I'm in the research phase. Here's my initial plan; design, build and install a very basic setup to collect the rainwater off my carwash roof. Catch it in 55's and pump them into a 500 gal storage tank in the carwash pump room. This tank will also store my r/o reject water. I'll use this for watering the flowers, washing down the bay floors and then compare usage to harvested amounts and decide whether to upgrade my storage/filtration to use it for carwashing water supplementation.